Earlier this month, SAP announced the general availability of SAP BTP on cloud hyperscaler marketplaces. While this announcement has been a long time in the making, it's definitely a welcomed addition for SAP customers that maintain hybrid or multi-cloud environments.
In this article, we'll unpack all the details surrounding this announcement and discuss what kind of impacts it may have on your business.
Unpacking the Announcement from SAP
SAP first hinted at this new SAP BTP procurement option back in May at the SAP Sapphire 2025 conference in Orlando. You can catch the initial announcement in the video link below.
What's a Cloud Hyperscaler?
The term cloud hyperscaler refers to the large-scale public cloud providers that deliver computing, storage, networking, and advanced services at massive global scale. The “hyper” part is all about their ability to scale up or down almost instantly to meet demand.
The big three players in this space are:
Microsoft Azure: deeply integrated with the Microsoft ecosystem, making it a natural choice for enterprises already invested in Microsoft 365, Dynamics 365, or the Power Platform.
Amazon Web Services (AWS): widely recognized as the pioneer of public cloud, with an extensive catalog of infrastructure and developer services.
Google Cloud Platform (GCP): well known for its data, AI, and machine learning strengths, backed by Google’s global infrastructure.
If your organization is doing anything in the cloud, it's likely that you already have a decent-sized footprint on one or more of these platforms. Indeed, for most enterprises, hyperscalers have become the default foundation for IT modernization. They provide the building blocks that businesses rely on to run critical systems and scale innovation across the globe: servers, databases, storage, AI/ML, and security.
As a PaaS offering, SAP BTP sits on top of these hyperscaler platforms, leveraging their global infrastructure. And with the recent marketplace announcement, it’s now easier than ever to procure SAP’s innovation services directly through the same cloud provider marketplaces your team's accustomed to working with.
Figure 1: Positioning of SAP BTP within Cloud Hyperscaler Platforms
Wait, Isn't SAP BTP Already Running on Cloud Hyperscalers?
As we observed in the previous section, SAP BTP has been running on cloud hyperscalers for a long time. However, prior to this announcement, the nature of this relationship was kind of tricky.
Before, you'd provision SAP BTP environments directly through SAP marketplace tools like the SAP Discovery Center or the SAP BTP Cockpit. Although the setup wizard would enable you to select which hyperscaler/region you wanted to deploy SAP BTP onto, everything else was fully managed by SAP. In other words, SAP is purchasing the cloud resources from the selected hyperscaler on your behalf and, quite frankly, charging you a bit of a premium to do so.
To put this concept into perspective, imagine that you're a Microsoft Azure shop and that you've purchased a number of services in the US West region. Meanwhile, you purchase an SAP BTP tenant from SAP and also deploy it to Azure US West. In this scenario, while these two resources may live within the same physical data center, you have no control over the SAP BTP resources within the Azure Portal; those resources are fully owned and managed by SAP.
While this doesn't prohibit you from mixing-and-matching resources to build cloud extensions using the Cloud Foundry service marketplace or Kyma, customers have longed to be able to purchase and manage BTP services from one central location and now they can.
Figure 2: Building Multi-Cloud Solutions Using SAP BTP and the Cloud Foundry Marketplace
Reading the Fine Print
While this announcement is definitely a move in the right direction, it does come with a notable disclaimer. In order to purchase/provision an SAP BTP tenant via the hyperscaler marketplace of your choice, you first need to establish a spend agreement with SAP.
Today, that typically means working with your SAP licensing representative to set up a Cloud Platform Enterprise Agreement (CPEA). Under a CPEA, you pre-purchase credits that can be consumed across different BTP services as you use them. Once that agreement is in place, the marketplace channel becomes an additional — and more flexible — way to draw down against those credits, aligning your BTP consumption with the same cloud providers and contracts you already rely on.
While it's not uncommon to utilize private offers like this to provision services in hyperscaler marketplaces, the point is that you can't spin up an SAP BTP tenant from scratch using a pay-as-you-go pricing model. Perhaps SAP will introduce this down the line, but we're not there yet.
Breaking Down Barriers to Innovation
We’re hopeful that this marketplace announcement is just the beginning of broader efforts by SAP to make it easier for customers to seamlessly weave together SAP BTP services with the wider hyperscaler ecosystem. As SAP BTP has evolved over the years, SAP has settled on a services portfolio that's well positioned to extend and integrate with SAP systems of all kinds. However, customer landscapes rarely stop at SAP.
Today, enterprises are running Workday for HR, Salesforce for customer engagement, and countless other specialized applications across the business. Concepts like clean core and side-by-side extensions don’t just apply to SAP systems — they cut across the entire enterprise IT stack.
Figure 3: Clean Core & SAP's Side-by-Side Extension Concept
Layer on the explosion of enterprise data and the rapid advances in AI-powered automation, and the picture becomes clear: customers need access to every tool available to keep pace with business demand. That means bringing SAP’s strengths in business processes together with the innovation pipelines of hyperscalers without friction. After all, no matter how much SAP may innovate in areas such as AI, there's always going to be a need for cloud-native services, scalable data storage, and a wide array of AI/ML capabilities.
Closing Thoughts
The availability of SAP BTP through hyperscaler marketplaces is more than just a procurement update. It’s a signal that SAP is serious about lowering barriers to adoption and giving customers more flexibility in how they innovate. While there are still some prerequisites left to navigate, this shift makes it far easier for you to experiment with new services, scale what works, and align your SAP investments with broader cloud strategies.
